As a founder, you have a choice in everything you do to build your business. Do you want to use every resource at your disposal to attract ideal customers, raise investments, and build awareness for this company you’re building? Or do you want to stick to doing what feels comfortable and hope that it all works out anyway?

If you chose the first answer, then you must decide to intentionally build your personal brand as a resource that can help you earn the trust of your target customers, capture the attention of potential investors, and help ensure that you are the founder everyone wants to talk to.

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